Bella’s new ‘Curvy’ look
BA Components recently launched Kitchen Collection features the latest trend for the ‘curvy’ look across the range.
One of the first Manufacturers to produce a full vinyl wrapped curved door and plinth the doors are available in all 34 colours of the range and the demand for the doors since they were launched in July has been phenomenal.
The doors can be fitted on either high level or low level units, looking particularly stylish on island units and at the end of a cupboard run. Fitting the doors is as easy as a normal flat finish door and BA will supply a template on request to aid fitters when installing the doors.
To compliment the doors the Bella range also features a new Radius Rail feature to further promote the ‘curvy’ look and like the doors, this unique styling feature is currently flying of the shelves.
Bella TV Debut
BA Components has always been committed to investing in marketing to support its dealers and promote the Bella brand. At a time when many are cutting back on marketing BA Components is investing in a major promotional campaign, which will not only continue to build the Bella Brand but will also build business for its trade dealers.
During October and November BA Components will be launching a television advertising campaign on the UKTV Style channel which is watched by 6 million viewers each month. The advert will be featured 148 times during a 4 week period at prime viewing times. Viewers will be encouraged to visit the new company website which will give them options to request promotional material and product sample, and will direct them to their nearest Bella stockist. As an alternative to visiting the website, the TV advert will be supported with a freephone number for requesting further information.
The television adverts are only one aspect of a wide reaching promotional programme, which has included the development of high quality product catalogues and brochures, a new website, consumer and trade press advertising and a customer care programme.
This is an extremely exciting campaign for Bella, BA and more importantly its dealers, which will result in a real buzz in the marketplace. David Caulfield, BA Components Sales & Marketing Manager commented, ‘We are looking forward to seeing the rewards, not only to BA Components but also throughout our dealer network’.
