Bella ‘Push & Pull’ strategy
To develop our brand and continue to offer the best possible service to our dealers we at BA Components have embarked on a program of consumer advertising aimed at the man and woman in the street but designed to ‘pull’ Bella product through you our dealers and into bedrooms and kitchens all over the country.
Traditionally manufacturers used ‘push’ strategies when advertising, concentrating on trade journals and industry publications to have dealers purchase product for future sale. This method left the second phase of the sale, that is the advertising of the end product to the consumer up to the retailer themselves.
This results in added advertising and marketing costs to the retailer, and in difficult trading times such as exist today this can be difficult and prohibitive. In a bid to further help our dealer network we at BA have taken responsibility for this enterprise and this expense and hope to increase the footfall through all your shops and showrooms as a result.
Currently all Virgin Train commuters and Easy Jet passengers will be able to see the Bellabyba advertising in their in-train and in-flight magazines, get a referral to the website and from there find the dealer closest to their postcode where they can buy the Bella product range. This in conjunction with on-going TV advertising will we hope have the desired effect and more consumers will enter your premises without cost to yourselves.
Another innovation from BA Components to make conducting business with us both enjoyable and hassle free, we believe totally in adding value to our dealers.
BA Goes Greener
BA Components already recognised for their green policy of using only wood based materials sourced from independently certified and well managed forests in line with both FSC & PEFC directives and the recycling of all waste materials to heat their factory have taken a further ‘green’ step.
The company have just reached an agreement with Airtricity a world leading renewable energy company operating and developing wind farms across Europe for the supply of electricity to their Cookstown factory and offices.
Airtricity who have 14 wind farms in operation throughout Ireland and Scotland producing 400MW will supply all BA’s electricity needs going forward.
BA’s managing director Brian McCracken said “here at BA Components we’ve always been committed to help build a cleaner energy future and reduce our carbon footprint, this latest energy strategy agreed by senior management proves our commitment to these ideals.”
