Wherever BA doors are manufactured, either in Doncaster or Cookstown a BA door is manufactured to the highest quality using the latest available plant, procedures and processes.
Since the acquisition of BLP in December last year, investment in machinery, systems and people have once again raised the profile of the Doncaster factory and increased production fivefold.
The highly skilled workforce that’s been there for many years have with renewed motivation and investment, responded to the challenge and are again producing doors and accessories of a high quality in large numbers.
BA Components at Doncaster work with leading retailers and manufacturers in the UK across the bedroom, kitchen and bathroom markets. The manufacturing facilities there allow BA to produce MDF wrapped decorative furniture profiles, membrane pressed door and drawer fronts and profile framed 5 piece doors.
In Cookstown, home of the Bella by BA ranges production has been increased to cope with rising demand.
The addition of new machinery to produce curved doors and accessories alongside the launch of the new Zurfiz by BA collection has resulted in production and output increases in line with current demand.
Constant research and development, coupled with continual customer feedback and market research has seen not only continued development of the Bella collections but now to continue the service to BA’s dealer network, the introduction and launch of Zurfiz by BA.
BA Components have brought the clean lines of a top end European kitchen or bedroom within reach of a wider audience with the introduction of the Zurfiz product.
This stunning and comprehensive made to measure collection of ultra modern doors is available in 20 colour options and to add to the choice and flexibility of the range the doors are also offered in 3 edge finishes, matching to produce a solid acrylic look, brushed steel for an ultra-modern continental feel and a stunning glass effect 3D edge producing a deceptively real glazed appearance.
All the doors are manufactured using 18mm MDF, and the surface finishes across the range are a mix of acrylic and PVC materials.
To compliment the range along with a full accessory range including bi-fold doors, curved doors, panels and handles, BA have created a full marketing and advertising support package. New brochures with stunning settings and photography, full POS materials and a wide advertising campaign will help BA dealers new and old promote what promises to be a stunning addition to the marketplace.
Zurfiz doors are available in kitchen, bedroom and non standard sizes.
BA has never been a company to acknowledge convention without questioning whether there is a better way and the introduction of their new Zurfiz by BA collection proves the point.
Explains sales and marketing director, David Caulfield. “Zurfiz is all about surface – the name is a play on words. We started looking at high gloss. The ultimate is glass but we wanted to find another way to create a really good gloss. We decided to use 18mm MDF as the core and cold laminate it, either with a Senoplast acrylic or a PVC. By cold laminating we got rid of the heat problems where the composition of the materials can change. The result is a much smoother product which actually looks like glass.
” Zurfiz doors are offered with a choice of three edges, all specifically ordered and matched by Döllken. Continues David, “We’re offering a self-coloured edge which creates a look like a solid acrylic door, a 3d glass effect which is deceptively real and a brushed steel effect edge. We started off with six ultragloss solid colours, then we extended our offer to include four ultragloss woodgrains, six matt finishes and four fantasy finishes – two textured and two metallic.
Zurfiz is going out with a full marketing suite of two new brochures, inspired by the style of David Hockney. Expect a touch of the surreal: solid colours shown on kitchens and bedrooms in New York’s Central Park, woodgrains in Japan and matt finishes in Italy. As for the fantasies – well, pure fantasy.
Like BA’s well established Bella doors, Zurfiz will be made to measure, any colour, any finish with 10 -14 day turnaround. “We’re extremely pleased with the result and the initial feedback from customers who’ve seen the product” says David. Supported by a new website and advertising support, Zurfiz by BA offers a real alternative to the BA dealer network whether new or existing.