Zurfiz by BA – New dimensions in bedroom & kitchen design
BA has never been a company to acknowledge convention without questioning whether there is a better way and the introduction of their new Zurfiz by BA collection proves the point.
Explains sales and marketing director, David Caulfield. “Zurfiz is all about surface – the name is a play on words. We started looking at high gloss. The ultimate is glass but we wanted to find another way to create a really good gloss. We decided to use 18mm MDF as the core and cold laminate it, either with a Senoplast acrylic or a PVC. By cold laminating we got rid of the heat problems where the composition of the materials can change. The result is a much smoother product which actually looks like glass.
” Zurfiz doors are offered with a choice of three edges, all specifically ordered and matched by Döllken. Continues David, “We’re offering a self-coloured edge which creates a look like a solid acrylic door, a 3d glass effect which is deceptively real and a brushed steel effect edge. We started off with six ultragloss solid colours, then we extended our offer to include four ultragloss woodgrains, six matt finishes and four fantasy finishes – two textured and two metallic.
Zurfiz is going out with a full marketing suite of two new brochures, inspired by the style of David Hockney. Expect a touch of the surreal: solid colours shown on kitchens and bedrooms in New York’s Central Park, woodgrains in Japan and matt finishes in Italy. As for the fantasies – well, pure fantasy.
Like BA’s well established Bella doors, Zurfiz will be made to measure, any colour, any finish with 10 -14 day turnaround. “We’re extremely pleased with the result and the initial feedback from customers who’ve seen the product” says David. Supported by a new website and advertising support, Zurfiz by BA offers a real alternative to the BA dealer network whether new or existing.
